Founded in 2004, surveying firm F3 & Associates has quickly grown to over 50 employees in the San Francisco Bay Area and Southern California, featuring world-class clients such as Google, Shell Oil, Chevron, Apple and Walt Disney Corporation. F3 currently owns two Leica ScanStation C10 scanners and a full suite of Leica Geosystems point cloud software. Primary markets for the company’s surveying and scanning services include industrial plants and buildings/BIM. The day F3 & Associates bought its first scanner set in motion a process of exciting business evolution for the company that continues to this day. Not only has the technology led us to new types of customers in new geographic areas, but it has also led us to offering additional types of services that we had before never dreamed of. As a result, new departments were formed such as 3D CAD modeling and a complete BIM department. While looking for ways to offer clients added-value solutions in the BIM industry, F3 developed and patented a series of augmented reality (AR) applications based on scanning, surveying, and modeling. This has led to developments using Google Glass, for example. Shortly thereafter, a 3D scanning client posed an interesting challenge to F3, and the company responded by acquiring a 3D printer and creating a valuable, new way of presenting data. That investment in 3D printing in turn led to opportunities in metrology. A year later a reverse engineering and prototyping department was formed. Reverse engineering and metrology opportunities have since led the company to exciting opportunities in manufacturing and F3 now has a global presence in industrial manufacturing solutions. This presentation will discuss this exciting evolution – all triggered by getting into laser scanning - including the highs and lows of this process and what’s coming next.